Here is all that you may. And then, the investors at that point knew me from the telecom industry. I hadnt worked for the company for a couple of years, but I became sort of a bit of a lightning rod for some of the goodwill and despair that you mentioned. So climate tech as a practice is probably cool if you're a venture capitalist, because you want to look at everything and you want to see where all the, the innovations are. I mean, how much does that limit your ability to really speak candidly on a certain topic? It takes much more time to break, remake, and then wait for the gains to hopefully reappear. So that part was actually doing really well and was very eager to get our research. Like policy is a big, big problem and has huge impacts. We sort of over-confidently believed it wouldn't impact renewable energy, because it was so hot and had its own, you know, tail end. With some luck (for us content consumers), the voices of the people weve come to look to for news and information will reappear elsewhere in the cleantech news ecosystem. Wood Mackenzie had similar business intentions with a publication like GreenTech Media.By shuttering the publication/news site it shows that either: As mentioned in Erics brief post on GreenTech Medias demise, media is in flux.Everyone has a Substack, blog, YouTube channels and/or podcasts these days. And then that, that was part of the business model that we really liked is that if you get a really good audience of readers of your website, then you've sort of created a, a channel to market your higher paid products too. Jason Jacobs: Hey everyone, Jason here. The old GTM team is launching a new publication today. Conservations Crucial Role as a Carbon Sink, Everyone Should Understand The Carbon Cycle, The Power of Not-For-Profits to Drive Solar Deployments in Africa. There's a, the nice there's a nice connection with ad tech and policy. There's lots of ways to talk about this, that isn't driven by shame, fear, despair, all that, but that we can all be really active participants in this without living off grid in a year and hoped, yeah, just going in a cave. Or, you know, Germany reduces its feed-in tariff, the whole solar market contracts in Germany, you know, just like things that are outside of a entrepreneur's control that are of that scale are really scary if you're a, a VC. Contact Information Website www.greentechmedia.com Ownership Status Acquired/Merged Greentech Media, a subsidiary of Wood Mackenzie, was a media company based in Massachusetts, United States, that generated daily reports, market research studies, and news on electricity systems and green technology and green jobs. It wasn't tied to real estate, but it did impact it because everything's tied to money. This is big because now construction companies will be looking for options. And then, you know, order a half a billion dollars worth of the equipment, and we were, just sat there learning as we went like, oh my God, it doesn't happen at all. Thats No Good for the Solar Industry, Leveraging CDI Technology for Grid Optimization and Resilience. The natural reaction many had was anger here GreenTech Media (GTM) had become the go-to publication for cleantech news and analysis. Canary's editor-in-chief is Jeff St. John, who was managing editor at Greentech. Membership came to be because there were a bunch of people that were listening to the show, that weren't just looking for education, but they were longing for a peer group as well. Thank you. I would say, like we were starting to write about solar and some of the other biofuels, some of the other hot areas in clean tech in 2007, 2008. Or if you're at the grocery store, here is sustainable foods in Arizona. The electric grid is still just a ridiculous, you know, incredibly valuable and fascinating machine, but it's so old. All Rights Reserved || 19 Morris Ave, Bldg 128, Brooklyn NY 11205. So I, just, by 2007, I felt like peak confidence, right then like, you know what, if I put together a business plan, that's like this, I'll bet you, you know, we can go out there and make it work and sort of casting around for ideas. In 2007, Scott founded . Source Media Outlet details Recent Articles Search Watch the Video-On-Demand From New York REV Future 2016 | GTM Squared a year ago | Skilled in deploying collection programs to recover e-waste, Singapores National Environmental Agency (NEA) has awarded ALBA a license to develop an e-waste collection system for the Southeast Asian country. A weekly newsletterhelping climate founders and investorsdiscover undercover climate startups, technologies and opportunities before everyone else. That void is going to be painful enough for some people that more publications will find monetization and charging for their content a lot easier. GM also went through a high-profile bankruptcy recently, but people still buy its cars. And its something for us not to emulate but to understand how hes able to accomplish that. You usually need some IPOs or some acquisitions. And so we started selling that, hired a couple editors, launched the website, you know, put on a conference by the end of the year and had a nice website design. [6], Greentech Media Inc. has released quarterly data showing that venture capital investment in green technologies totaled US$1.2 billion in 85 deals in the second quarter of 2009. Most people do acknowledge that it is an existential threat and it should be taken seriously. Various rare and precious metals are used in electronics. And so, given that every sector needs to decarbonize, I mean, climate tech isn't really an industry because it, it encompasses decarbonizing aviation, but aviation is the industry. With an industry-leading analyst team, GTM Research . Website traffic, clicks and Google rankings can prove how well a piece of content performs, but it cant tell you what revenue it would generate for your core business. And, you know, I just want to recreate some of that magic we had a GTM where people really loved working there and you get to see them go on to do great things as they leave the company, and that was definitely the most satisfying thing for me. What types of stories are you hoping to tell? I dont want to dwell too much on Greentech Media, but we were Greentech Media, and weve always tried to bring some science and technology into it and try to make it readable by a layperson, even if its a highly technical field. And then I stuck around till April of 2020 after that. I'd still think the key is, is really helps to be deep, to be the absolute expert on, you know, a particular area. But I just think it's so broad now that almost any industry you're in, you have some adjacency to the climate tech. All rights reserved. You can find me on twitter@jjacobs22or@mcjpodand email atinfo@mcjcollective.com, where I encourage you to share your feedback on episodes and suggestions for future topics or guests. I mean, some of these, I would just prefer to see brute force policy mandate things rather than hope various technologies, you know, influence markets and those markets adapt and we get there. Charging a subscription also adds additional stress on the business as it has to then optimize for increased quality and subscription retention. And so, you could kind of get from us anything, daily news and insights that were ad supported, you know, free, or you could subscribe to the research and that's how we made most of our money. The only thing missing a solid monetization strategy that would at least keep the publication at break even.This is a classic in the startup world company builds an awesome new consumer technology product and gains a ton of users who love this new tool. We were pretty hard on a lot of the companies that were making claims that weren't well substantiated, and we always let our reporters be pretty aggressive because they had analysts in-house that they could, you know, reference for data and, and their own insights. I want to make my next chapter about purpose. "I think that is very unique at this time. Pairing Horizon's and Sungevity's installations from Q1, the combined company would rank fifth among U.S. residential installers with 1.8 percent national market share, according to GTM Research's PV Leaderboard. Co-founders Scott Clavenna and Rick Thompson launched Greentech Media as a combination research, events and news organization, aimed at providing unsparingly tough but fair industry intelligence similar to how their previous venture, Light Reading, had covered the telecommunications industry. Since acquiring Greentech Media in 2016, we have continued to use greentechmedia.com and GTM Squared news subscription service as vehicles to present greentech and renewables news. Running ads might reduce the user experience and slash the number of us that go to the website to read. He also serves as the appointed Chairman for the Town of Yorktowns Climate Smart Communities Task Force, where he helps with drafting legislation and enabling sustainability efforts within the town. Because people did not understand the electric utilities, you know, the policy world they lived in, the constraints of being a monopoly, the constraints of how they have to serve everyone affordably. Earths atmosphere regulates temperature and will respond to extreme imbalances much like how the human body does once it reaches an internal temperature of around 104F (40C): the major organs that give us life will begin to break down. We will cease publishing new editorial and news content on the sites from March, and all impacted subscribers will be contacted. He spoke with E&E News about the end of Greentech Media, the push to start Canary Media and his hopes for the publication. I feel like a lot of these things, consumers don't have any influence over, whether their concrete is green or steel or whether all of their city is green, not just the parts where the, the wealthier people live. And, before I let you go, if you enjoyed the show, please share an episode with a friend or consider leaving a review on iTunes. Its hope is to build a publication that can attract mainstream audiences without losing the industry insights that made GTM so popular in clean energy circles, said Eric Wesoff, who is reprising a role he once held at GTM. Note, that is .co not .com. Reading between the lines, it seems that Wood Mackenzie failed to monetize its loyal readers by failing to understand the symbiotic relationship between GTM editorial and GTM events, reports, podcasts, and other components of the monetization mouse trap. Wood Mackenzie acquired Greentech Media in 2016, and in 2021 we finalised the process of fully integrating GTM with Wood Mackenzie. Julian is a staff writer at Greentech Media, where he reports on the transition to a clean energy system. This was a needed relief and makes complete sense.Sponsorships support the production of these shows, meetups drive networking opportunities for new businesses and the reach of podcasts with GreenTech Medias Label get significant reach alone.As a lead generation source, in the eyes of Wood Mackenzie, these specific media assets provide a low cost to no cost opportunity that they wouldnt consider removing. Scott's climate journey and why he married on digital media and journalism with market research, The initial wave of cleantech, lessons learned from a media angle, and where GTM fit in the landscape in the late 00s, Why investments from traditional tech VCs shrank in the late 00s, What makes Scott optimistic for cleantech 2.0, The core demographic of GTM consumers and how that demographic changed as the company found its footing, The distinction between Cleantech and Climatetech, The connection between ad tech and policy, Advice Scott has for those with senior-level experience in other industries who want to make the shift to climate, Why you can't uncouple policy and cleantech, Government mandates and the policy needed to address climate change, What Scott is up to now and the power of telling a climate story, Scott's anti-capitalist past and how mission and impact drive his journey. ALBA Group is a German waste management company creating a zero-waste economy by reclaiming precious materials for secondary use. Yeah, you, there's lots of less capital-intensive ways to make an impact here. Greentech Media is an online media company that provides news, in-depth market research, and analysis on the Greentech B2B market. Since leaving Wood Mackenzie, Scott is working with Stephen Lacey's Post Script Audio to produce climate-focused podcasts. Decarbonizing green technologies can reconcile economic progress with the production limits of our planet. Yeah. This week on The Interchange: whats happening in the utility-scale renewables market? The wind industry is in a period of intensifying competition and shifting demand that requires a multi-faceted view of the global market. Scott, welcome to the show. Because I think one of the things that they lived through was if a single state's policy changed a little bit, it would change the economic outlook for a, a product completely in that space. We are aiming to be a top choice, as we are price competitive and our product has additional benefits.Companies are required not only by government, but also by consumers and users to become more sustainable. Market News: Get latest stock market news live, share market news live, NIFTY, SENSEX, forex commodity market news, stock exchange news, IPO news, BSE/NSE news, stock trading news, analysis on equity and stock markets tips. Scott Clavenna: I would say most were that sort of mid-sized peer play, at the beginning. This was a needed relief and makes complete sense. This decision signals that Wood Mackenzie sees profit in those divisions as entirely unrelated to the editorial division. Scott Clavenna: This model of can you create an information ecosystem, that's digital media, that's tied to industry research and then bring together people through conferences as well? And anything I didn't ask you that I should have, or any parting words for listeners? And that I think, I think that is really foundational and can lead to a bunch of good things from there. Its dangerous for the energy transition as a whole when companies pass their Series B funding rounds and continue to believe that earned editorial content is the only way to build exposure. For renewable generation or solar or wind or energy storage, these were alien terms to people. The firm does installation in-house. With an Energy Crisis Brewing, No Peak in Sight for Emissions, Why TransitTech Is So Vital to Struggling Public Transportation Systems. It ent. What will be interesting to see over the first year of this program is how effective the messaging and public perception is about this new e-waste collection program in action. Jason Jacobs: Great. That makes for two different but complementary go-to-market strategies, Walrod said. So he's, he's company postscript media, we're kind of reforming it, relaunching it as one that's not just a podcast services company to clients, but now we're going to start producing our own original podcasts, with that thesis in mind, that there's a much bigger opportunity to have audio programs that are not just for our industry, but for everybody in the way that, you know, Planet Money shows you different corners of the economy and kind of the, the way the economy works. Scott Clavenna: No, God knows, oh. We wanted to have that thesis around climate change, the intersection between how climate change impacts everything you do, the food you eat, where you drive, where you live, you know, how the culture is unfolding, that kind of thing. Swarnav has over 10 years of experience in the energy & climate tech space, holds 2 patents and is active in the tech, climate and media industries. Utilities and operators can leverage Veritones CDI technology for autonomous grid management, making clean energy production more predictable, efficient and cost effective, and accelerating the mission to end global dependence on fossil fuels. The new publication will have a familiar feel. So we raised a million dollars pretty quickly as seed money and got off the ground. GreenTech Media had the research and analysts from Wood Mac in their back pocket which could have provided significantly more value had every piece included more of their insights than just general overviews of a startup milestone or policy change. Even simpler, they could have made a healthy margin on branded merchandise. So I think what we found that was so fun back then is that the industry, there wasn't a lot of competition. For the roughly $4B e-waste recycling market, government action can spark new, efficient, diverse recycling methods. We, we did like one or two of them early and and just k-kind of decided it wasn't for us. Jason Jacobs: Uh-huh [affirmative], and this is all s-sponsor-driven or what's the business model? Greentech Media was at the forefront of that trend, beginning as a startup focused on renewable energy in 2007 and growing to cover the full gambit of the worlds changing energy landscape. But it seems well timed and, and I agree with you that it does, that just more education and more inspiration and connecting the dots for people and helping them figure out, you know, how their skills can be transferrable and more about how the problem works. And so yeah, you need to kind of find your spot, but there's ample spots and tons of room-, Jason Jacobs: for innovation and so-. We know this will be disappointing news for many loyal GTM subscribers, and we thank them for their readership over the last decade, adding, We will continue to expand and grow the popular Energy Gang and GTM podcasts and Greentech events, as part of Wood Mackenzie., Its no surprise that an editorial division might be struggling to maintain a semblance of profitability. I mean the, the energy market, I think a lot of people, myself included, I, I was as naive and I was learning along the way. Jason Jacobs: Well, this was awesome, Scott. If you have to transport thousands of cubic yards of gravel, and we can make it three times lighter, then you will be able to load three times a truck and cut the costs by a third.One application of our product is in manufacturing concrete. This is a classic in the startup world company builds an awesome new consumer technology product and gains a ton of users who love this new tool. The podcasts aren't going to be just for energy tech professionals. There was a lot of disappointment in the venture capital community, but if you look at what the actual sort of quantity of solar and wind being installed to that period, it was always above our forecast. There's lots of areas that match the profile of venture capital better. State policy? And it's very beneficial to the tech companies too. Scott Clavenna: Oh, God, I wish I knew. There's a lot of cool ancillary ways to monetize podcasts now but, you know, fundamentally, you, you either have advertising, subscriptions, live events, that kind of thing. Even the simple act of asking readers to donate to the organization could have saved the outlet. The leadership team is betting that brighter memories from its 10-year run outweigh more recent history. And did your core customers tend to be people that had been in the industry for a long time prior or did you also cater to the new people who were looking to enter the field? In the end, the answer lies somewhere in the boardrooms of its owner. Many longtime readers of GTM, as it was widely known, took to social media to express their dismay. They plan to offer both critical business information and a platform that allows companies to communicate most effectively with their investors, partners, and customers. GreenTech Media was a classic situation of not being a business critical operation. Jason Jacobs: And given that you had kind of a front row seat, I know, you know, contrary to what many venture capitalists believe, venture capital is only one small piece of the broader clean tech landscape, but from your seat, what is it that led to the contraction in venture capital and what key learnings did you take away from that formative time? "It was unfortunate what happened with Sungevity, but we believe the brand stands for a lot of positive things," said Horizon CEO Frank Kneller. Jason Jacobs: And when you're out telling these stories, how do you think about the balance between making sure people have the right amount of urgency, but also making sure that they're not so much in despair that they-. You can help Wikipedia by expanding it. It, it encompasses decarbonizing transportation, but ground transportation, but like trains or cars like that or trucks like that, that's the industry. Scott Clavenna: Yeah, thanks. The energy transition will continue with or without Greentech Media. Seeing the nation contract with a multinational firm in ALBA marks the importance of recycling, and having a reputation for success in similar programs, ALBA will make a large dent in Singapores e-waste problem. That marks a change of strategy for Horizon, having grown within the borders of California so far. If we can get big companies and government to support these ideas, that will greatly help solve the plastics problem. And, you know, still at the same time, take risks with the, with technologies. Check out all of our energy storage resources. Even simpler, they could have made a healthy margin on branded merchandise. Scott Clavenna: It is still called Post Script Audio. Well, so Greentech media back in 2007, we started that and I had been a telecommunications networks analyst. I wish I knew. Soon after, several Greentech Media journalists and staff members launched Canary Media, an independent affiliate of RMI. Hence the continued support of their podcasts as mentioned above. And a lot of the partners that got excited about clean tech back in that day were just a few partners at a larger venture capital firm. Free intelligence and insights from industry experts and leading companies on the global energy transformation. However, 90% of substack newsletters will never get more than 100 subscribers, most podcasts will get less than 10 listens and most blog posts never get seen or ranked. You're the first person I talked to about publicly. This week on The Energy Gang: another complicated twist in the energy transition. When the news came out, I was not a GTM employee. And so, there it went, we just were off and running, hit a bit of a bump in 2009 with the financial crisis. So we got a million dollars from them and then kind of a family office in Germany and then some other smaller investors and got together that B round that was a little over three or 2.8 million, something like that.

Nitschmann Middle School Staff, Golden Ratio Face Percentage, Basic Statistics Courses, Lead Sesquioxide Formula, Penn State Erie Acceptance Rate, Determine Oxidation Numbers, Honduras Vs El Salvador Cancelled,